Why sea urchin is so attractive?
Nowadays, the more sushi gets popular and attracts people on this globe, the stronger sea urchins and salmon roe make its status as a topping of sushi. Ezo bahun uni (sea urchin) is the top of the hierarchy and among them Ezo Red Bahun Uni is the top of the tops despite bahun means horse dung
in Japanese. The name is derived from the shape of the sea urchin.
I can not find other nation that attached so importance to sea urchin but I can understand the taste enough now. If we could find more delicious sea urchin in other part of the world, we might be a billionaire in a year.