2012-01-27

Hokkaido Food Cluster Festival will be held in Sapporo!

by Kazu
Hokkaido Food Cluster Festival will be held in Sapporo Grand Hotel on February 14(Tue.)!
Preparing for the event, each sub-prefectural office of Hokkaido Government has begun to select the food to exhibit in the festival.
In Sorachi sub-prefectural area, 13 kinds of food are on the short list to beselect.
Lefthand side is biscuit (cracker in the U.S.A?) made of rice powder with sesame. I prefer more salty taste but for ordinary people it is so nice, I think.  
 Righthand side is the biscuit made from whole rice(brown rice, unpolished rice) with sesame in TENKEI Farm, Naganuma Town..
Lefthand side is the biscuit made from polishe rice whti sesame.  For the people who have an alergy against wheat, it is safe and healthy enough.
Righthand side is the doughnuts in tetra-package made from rice powder without  any additives and being fried. Of course, it is safe and healthy enough for the people who have an alergy against wheat and atopic dermatitis. It is 290 Japanese yen per package. More competitive price is required.
This sauce is made from the bowel of chickens raised in Mikasa City, Sorachi subprefectural area, Hokkaido. It is called "KEISHO" (鶏醤) and its taste is like soy sauce with fish or kelp soup. As an additive , it can be used in a variety of way.
 I described on this food before as a menu in the restaurant JURAKU, Bibai City. Yes, it is flavoured with garlic and tomato but it still smells of intestine. It needs more improvement, I think
 These are bottles of spicy femmented soy-beans paste The right bottle contains minced leek and the left includes special spicy paste made of  Miso paste and chlle. I enjoyed it with veggie sticks and want to put it on the rice cakes grilled in the oven like "GOHEIMOCHI" in Nagano prefecture drinking beer or Japanese sake.
                                                           
 These are the jam and jello of Aronia (Chokeberry in English) and good for our eyes.Excellent marketing should be arranged for the product. The taste is a little bit weak
 These are the bread made from YOMOGI herb that is popular in Japan and used for moxibustion and black soy beans (left), and pumpkin and sweet potato(right). Each of them is 150 Japanese yen and called marble bread.
 The pumpkin and sweet potato marble is like chiffon cake and tastes sweet appropriately.
 Hokkaido Government is in good cooperation with Seiko Mart Convenience Store Company head quarterd in Sapporo and AEON Group, so it should be sold in their market, I think. But marchandising would be tough for the company Mon Paris Ltd. in Iwamizawa City,Sorachi sub-prefectural area.
   Sorachi sub-prefectural office of Hokkaido Government and private entity will give them a good suggestion for their success.
 YOMOGI and black soy beans marble has more sophisticated taste. Beans are a little bit salty like the rice cake with black beans which is very popular for Japanese people. I prefer this to the pumpkin and sweet potato marble.
Do you think 150 Japanese yen per 1 piece is too expensive ?
 The rice cakes well-flavoured with salmon chips and kelp chips may be the best in the short list for this selection.  The price has not been decided yet.
If anybody could give me good suggestion on the price, I really appreciate it enough.
Lefthand side is the rice cake flavoured with kelp chips. Without any additional flavouring, it can satisfy you all.  Yoshida Foods in Sunagawa City developed this rice cake.
 This is the rice cake flavoured with salmon chips.I would like to have it with Japanese sake or Chabris with friends.
The manufacturer developed this rice cake originally for fire pot. But I grill it with miso (fermrnted soy beans paste) like the way my grand mother loved.
Vichyssoise is one of  my favorite soup in the world. The left is made from potato produced in Numata Town, Sorachi sub-prefectural area, Hokkaido. The center is made from pumpkin and the right is made from corn. Those are in the process of improvement. The company is run by the town and private entities.
Newman's Own and Campbell Soup should be  the competition of this products in my mind.
 Rice crackers are popular all over Japan. To increase the consumption of rice and rice powder, rice bread and rice crackers are on again. Daikokuya Company in Moseushi Town is struggling to promote its products made from rice , but a dollar cracker(per 1 piece) can be reasonable for folks?
 Sweet potato cheeze can be a big hit but I think it needs pie crust to eat with . I love rare cheeze cake so much that I think the paste should be in pie roll or tart.
So far the price has not been decided and more research and test are required. What is the best way to sell the product?
 This hamburger is mainly made of tofu, soy beans curd and a little bit beef and pork fat. For the people on diet, it is the best to take without being annoyed by hunger. Demi-glace sauce  is so nice to have with it that you may  forget that you have to regulate the amount of intake.  
It is basically hand-made by one chef in Sunflower Park Hotel, Hokuryu Town but for the larger scale sale, they have to employ more staff or purchase the manufacturing machine.
Below is Aronia (Chokeberry in English) jelly mentioned above. I can not realize the charateristic taste.
   The road to success is not flat.






















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